6 SEO Best Practices for Ecommerce |

It is no longer a secret that the ecommerce business in the Arab world is growing significantly on a yearly basis. Recently, Payfort generated a detailed ecommerce report , stating that the number of online buyers in the region increased by 14% between 2014 and 2015. This growing opportunity is encouraging retailers to join the trend of selling their products online. As a web agency with an experience that made us to create a cost-effective ecommerce solution , we advise every retailer in the region to consider selling online.

Merchants are aware of this trend, so sooner or later the competition will grow further more. Therefore, shop owners would want to gain an advantage over the competition. In order to build a successful online store, an investment in marketing should be done, and more specifically, in search engine optimization (SEO). (Learn more about what is SEO ).

But what are the best SEO practices for ecommerce websites to succeed in selling online?

Designing a website focusing on user experience

Every once in a while, Google introduces a new algorithm update that makes website owners and SEO experts flip out. The ultimate purpose of these changes is to oblige web design and development companies to build websites that focus on user experience. You are probably asking yourself about the meaning of this. Well, briefly, it’s about developing an appealing, easy to use, engaging user interface that is adapted to different screens (desktop, mobile, tablet). In the digital industry, we call this responsive web design . Once an ecommerce website meets all these criteria, it would be easier for visitors to browse it, thus its chances to appear on search engines first results page increases.

Investing in keywords research

Keywords define the content of the website. They are what users search for on Google in order to find a product. Therefore, optimizing the website by inserting keywords in the content helps its ranking. But how to know what people are typing in the search bar? There are several tools that will help you find out, and the most used one is Google Keyword Planner . Spend some time researching and selecting a batch of highly searched keywords to include on your website.

Finding relevant backlinks

One of the most important SEO practices is having links on other websites that redirect to yours. This shows search engines how popular the website is which gives a boost in the ranking. There are several ways to have backlinks to your ecommerce site: enticing product reviews, giving interviews, finding broken links, and blogging.

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6 SEO Best Practices for Ecommerce