It is not child’s play to rank on the first page of Google. Special skills are required to reach this level. A leading SEO company knows more best of the market strategies. They know how to play smart and hit the targeted points in less time. As 2013, approaches, every leading SEO company will plan its own strategy to stay on top in the very competitive market of SEO and SEM.

A well designed and SEO optimized web page is the best possible answer of a user’s query in search engine. If it appears on top of other competitors, it is the success of the SEO company.

The entire SEO process has one goal behind it. It is executed to increase website’s traffic. When the traffic increases, the site will have more customers. Many of them will turn permanent customers. The main purpose of SEO is to highlight a website’s products, ads, services, and other causes on top of other competing sites.

There is much competition is SEO companies. There are many companies, which are working for their clients worldwide. A lot of companies like to hire these companies because they give complete packages in much reduced amount. Moreover, they have experts working on them, which makes the work state of the art.

But, after the Google Panda and Penguin updates, every company should revise its SEO strategy to still be the leading SEO company. Most of the old tactics are now old fashioned in 2013 from the SEO point of view. Content was known as the king of SEO, but Google has tightened the criteria for content also. It is now only allowing the correct and best quality content to come up in top SERPs (Search Engine Ranking Positions). But, without a doubt, content is still the king of SEO.

More than 80% searches are represented by Google. So, companies are trying hard to rank high in Google only. They know if it happens, they will easily rank in other search engines. Ruling SEO organizations know what strategies will work fine for what sort of sites. Every site has a different niche so the strategy should also be unique.

A good company will start with a complete homework. They will create a proper strategy to follow and they will gladly show the strategy to its client too. They will know what on-page, and off-page tactics they will need to apply on the site to get it in top SERPs. Good companies always remain ready to learn. This is very important in 2013. Newness and creativity are a must in SEO now.

Social media networks will get more importance in 2013. Smart companies have already adopted them to advertise their clients’ sites on them. Video marketing such as YouTube and Audio marketing is going to grow. Even twitter has considerably got big in coming time. Every site will tend to touch it to get high ranks.