Through this blog I will be showing you that Search Engine Optimisation can be started with just a few steps to make sure that your website is getting juice from the Search Engines. These steps assume you have a little bit of experience with Web Development but anyone can read through and be a little bit more confident with SEO.

What do you want to say?

This one would seem like the most obvious thing but a surprising amount of people completely overlook it, or more specifically, don’t consider the effects of what they are writing. Before you write a word you need to be thinking about how you want to target your visitors. Thing about what they might be searching for and optimise your content so Google, Bing and the other Search Engines will scan through it and understand exactly what you are saying!

If you are posting up an article about Gardening, think about what your visitors will be looking for when they find you. Do you want those people who are searching for “best flower displays”, “how to be a good gardener” or “gardening disasters to avoid”? Think about the demographics of your visitors and how they will interpret your content.

Then the next step is to create quality content. That is to say, don’t copy from other people’s websites, post up several links to other sites as a reference or a suggestion to your readers and make sure it is in depth and will keep your readers satisfied that they have found the right article for them. The Panda Update from Google last year killed off a lot of thin content which was borrowed or stolen from other websites and posted up in the hopes of boosting Search Rankings and this mean you have to be extra careful that Google realises that you are the official author and you know what you’re talking about.

Keep referencing your chosen keywords to make sure Google sees it as a relevant phrase to what your page is about. Make sure you keep using phrases which your visitors may be looking for such as “flower arrangements”, “gardening practices”, “better gardener” etc etc. Make the keywords flow with the text though because Google will quickly rank you down if it suspects you are trying to trick it! Including sentences like “learning to be a better gardener requires taking the time to read more articles about best gardening practices and understanding everything from flower arrangements to preparing your garden for the winter”. All of these phrases may be targeted by gardening websites and just ensures that Search Engines will put you higher in the search rankings for gardening sites.

The optimum keyword density I would suggest is around 5-10% of the total content you write.

Pictures say a thousand words

There have been whispers around the Web Development & SEO circles for a while that Google has found a way to read text within a picture (something previously unheard of for Search Engines) but until the day when it is confirmed many websites are losing out by not optimising images on their website.

Luckily, there is a very simple method to getting around this. Looking through the code of the website the source image line is normally something like or something equally boring. Now, when the Search Engine reads this it doesn’t understand a thing about it but there are two steps you can take to make sure that your image is understood and ranked properly!

First, add in an alt tag! This is a line of text which you can describe what the image shows (of course including some of those ever important keywords!). Don’t try to stuff lines and lines of text within this Alt tag as it will raise a red flag to Google saying that you are trying to trick it but simply add a line in such as Become a better gardener by being creative with your flower arrangements as shown here. Obviously yours will be much better targeted than mine but it serves well as an example.

Second, rename your image! When Google searches through your page and sees the file name “myImage” it tells it nothing about what the picture is showing, so rename the image to include some keywords such as “flowerArrangment.jpg” or something similar. This means it is easier for you to manage your images in the image folder, you get more juice for rankings and your readers who may be using browsers for the visually impaired also don’t miss out.

An added benefit of optimising your images is that your image will come much higher up in the Google Image Search. Which could lead to a higher visitor rate!