Finding an SEO content writer is easy – or so it would seem. Jump on any Internet marketing or webmaster forum and you’ll find plenty of so-called “content writers” peddling their wares for next to nothing. From the perspective of a website owner you might be thinking, “Eureka!” However, the abundance of people claiming to be high quality writers is deceptive. In reality, good SEO writers are in short supply.

If you know a little about SEO, you might be thinking, “Come on, it isn’t that hard. All they have to do is throw a few keywords in the right places.” Well, yes and no. That’s a very simplistic way of looking at it, but in actuality your content ought to be doing a lot more than just bringing in search engine visitors.

How Search Engines “Think”

It’s a huge mistake to think that search engine optimization is only about having keywords in the right place. Think about it this way: what is the purpose of a search engine like Google? Google makes their money from advertising. Businesses advertise on Google because it’s an extremely popular search engine. Google is an extremely popular search engine because it has a reputation for consistently delivering high quality search results, and doing it quickly.

So let’s think about this for a second. If Google want to stay at the top of the search engine market, it’s in their best interests to make sure their search results only return top quality websites. That’s why they have some of the best brains on Earth working night and day, trying to figure out how to make sure they bust spammers and only serve up top quality search results.

Now, some website owners think they can outsource web content writing and article marketing for peanuts to writers who can barely string together a coherent sentence, and then spam their way to the top of Google. And some of them are able to do it.

But ask yourself two questions.

Do you think anyone really wants to buy from those poor quality sites?

And with what we’ve just learned about the ultimate goal of Google in mind, is that practice going to serve as the foundation for a long-term, sustainable online business?

This is just one of the reasons you need to have high quality SEO content that is crafted not just for search engines, but also for human readers.