In theory Google is attempting to unlock the power of their platform by upgrading the essential indexing strategy while attempting retain their current result relevancy and likely to further increase the relevancy of results. Any power searcher knows that using a search engine requires a boxing like strategy of jumping in between wholesome and genuine search queries and terms, adjectives and keywords that may help to trigger the relevancy of your results to your particular query. Clearly the reduction of spammy and irrelevant results could be improved while increasing the power of search would be a welcome addition. Google wants to do that.

Google has a simple and modest mindset when it comes to business strategy. Build your legacy on performance rich and cutting edge end user technology and everything else will fall into place. They seem to be doing well in that capacity so far. It is simply a benefit of this that you can only have so many engineers in one room before you accidentally invent more things. Having the capitol to buy and sell countries is likely a factor also their continued success. The bottom line is that Google is changing for the better – short term maybe, but long term almost certainly.

The new changes in the way Google captures and indexes information are going to change the way websites are marketed. Many of the current SEO trends will continue to be useful when optimizing your website however in an effort to become more relevant there are sure to be industries impacted negatively by the change. One could assume that black hat, or those attempting to beat the system, are highly likely to feel negative effects from this change. This in turn will bring about a new page in the system players and new methods discovered and implemented. Ultimately the real question is how this will affect the ethical SEO professionals and the answer should be fairly obvious.

As search engines refine and grow the field of SEO becomes more complex and deeper. The new caffeine update is striving to have the best possible relevancy to end user queries and so ethical SEO remains largely unchanged. True the specific functions that rank website relevancy may shift and mutate, there is one clear cardinal rule. Websites with quality and compelling content displayed in a logical and user friendly format should continue to rise to the top of search engine results.

If the website is better than other websites on the same subject, and you have followed the established ethical methods to have your website indexed, advertised and promoted, then Google should continue to find you relevant.

I personally have a number of websites that are being slaughtered in terms of keywords in a side by side comparison with caffeinated and decaffeinated Google results. Though this did make me want to throw up a little bit when I was testing for the new launch of the caffeine update, I am relatively confident that my websites are superior to other related subject matter websites. I expect that the update should increase my relevancy and traffic as the competition with spam and empty content websites decreases…in theory.

On a practical level the new caffeinated results seem to be favouring exact domain and search string matches combined with an increase and awareness of time. Time in the length of time any online resource has been available as well as a new and more robust awareness of general time stamping to aid in the dissemination of information to searchers. How exactly this happens is not the type of information that Google advertises but by looking at the problem from a logical perspective you can gain some insight into what the caffeine changes mean.