Those that publish a website know the website needs to rank high in Google in order for it to experience much visitor traffic. Even novice website publishers realize that there is a clear need to take part in Google SEO to increase website rankings.

In order to make sure SEO is performed correctly, many will search throughout the internet for tips and advice on how to go about the process the right way. While this is a noble path to take it has one common problem associated with it: not all the info out there is accurate. In fact, there are tons of myths flying around the internet. What are some of these common myths? The following are among the most egregious:

Myth #1 – Meta tags will greatly boost your rankings

Many SEO experts will tell you that meta tags will help you get top rankings. It would not be inaccurate to say meta tags help. However, the value of meta tags is more than a bit overrated. There are websites that are ranked fairly high in the search engines that do not even employ meta tags. So, while it would not hurt to use meta tags, they are not completely necessary for SEO success.

Myth #2 – URLs should end in .com

How many times have you heard that URLs should end Honestly, how your URL ends is irrelevant. In fact, this may be the least consequential of all things that the search engines take into consideration when ranking your website. Don’t worry about URLs beyond their length.

Myth #3 – You need to update your content daily

You do not need to update content daily in order for Google to consider your site to be valid. It is certainly true that updating your site keeps Google from considering your site has gone dead. But, you most definitely do not need to update the site on a daily basis to experience positive results.

Myth #4 – The higher your Google PR is the higher your site will be placed in the search engines

If your Google PR (page rank) is high, your site will place high in the search engines. Well, maybe and maybe not. There is no pure guarantee that the page rank you hold will automatically yield any particular ranking in the search engines. Look at it this way: millions of websites will fall under the category of PR0 to PPR7 (PR8 and above would be very tough for the average website to reach) and that means not all of them can automatically be ranked at a certain level. PR has much value but its value is also limited.

Myth #5 – A high keyword density will automatically lead to great Google rankings

Nothing is automatic in the world of Google search engine rankings, including the myth that a high keyword density will automatically lead to great search engine rankings. Keyword density is important. Too little in terms of keyword density will undermine the ability for the search engine robots to pick up on the subject of your website. So, 3% or 4% keyword density would be worth pursuing. But, you will not see any automatic results deriving from employing a particular keyword density strategy.