As of right now, back links are the most important factor when it comes to the search engines deciding where to rank your website. In the future that may change, but there is no doubt that back links will still continue to be an important factor in the ranking process. Because of this fact, it is important that you steadily build links leading back to your website. In this post I will talk about a few effective ways to accomplish this including creating Link Bait, Blogging, Press Releases and Article Marketing just to name a few. But, I won’t just tell you to use these techniques I will also tell you how to use them correctly and effectively.

Before I start, we want to make clear that I am not concerned about whether a link has been tagged “nofollow” or not. Research by a few independent SEO firms has confirmed that while PageRank is not transferred through “nofollow” links, overall rankings are affected by “nofollow” links in a positive way. I will address this issue and discuss the studies indepth in a future blog, but in the meantime I want to make it clear that some of the link building tips I will discuss include building links from sites that “nofollow” their outbound links and that I believe this is a non-issue. I believe this because Google built their entire algorithm on the fact that back links were the most important ranking factor. I do not believe that Google intended the “nofollow” tag to be used as widely as it is currently is and they would never allow millions of webmasters to ruin all the work they put into their algorithm by tagging every outbound link on their site as “nofollow.” Google may say that “nofollow” links have no impact on rankings, but I simply don’t believe them based on studies I have seen and simple common sense. In our opinion Google continues to say that “nofollow” links have no affect on rankings in order to keep their intended targets of the “nofollow” tag, spammers, in check, but in reality they allow “nofollow” links to have at least some positive effect on rankings.

Link Building Tip 1: Blogging

Blogging is the easiest and most effective way to gain back links. Not only can blogging lead to back links, but it also is a way to consistently add content to your website, and we all know that Google loves sites that consistently add quality content.

The key to gaining back links through blogging is to make sure that you are blogging about topics that are either directly related to your businesses or field of expertise or that provide useful information for your readers. Once you have found your blogging niche the next thing to do is create an RSS feed and submit both your blog URL and RSS feed to as many blog directories as you can find. I have clients that gain hundreds of back links each and every month simply by blogging on a consistent basis. I recommend that you blog at least once a month, but once a week is even better.

Link Building Tip 2: Press Releases

Press releases are a great way for businesses to gain back links to their sites. There are many free press release distribution sites out there to submit your releases to, but using a paid service like PRWeb can result in hundreds of back links from major news organizations with just one press release. Making press releases a regular part of your link building strategy can result in thousands of quality back links over the course of year.

Your press releases can be about anything that you want related to your business. Whether it is about an expansion, the purchase of new expensive equipment, a fundraiser or sponsoring a local event, a press release is a great way to get the word out about your business as well as a way to gain valuable back links which will help your search engine rankings.